Choosing the right type of Content Marketing can be tricky. But here are 6 types of Content Marketing and what each one is good for.

Blogs

Blogs are best for SEO and educating your customers. By using key words, the SEO will have an easier time finding your blog. This is also a great way to dive deeper into a subject you would like your audience to know more about.

Sticking to a single topic will help to make the message clearer. Make sure that it is well thought out. Getting to the point will make for an easier read.

Blogs also follow a structured format. This makes it more eye friendly. The audience doesn’t want to read through a lot of fluff.

Video

Videos are best for product demonstrations, brand storytelling, and engagement. If your product sells best from demonstrating how to use it, or other uses for the product a video is the right way to go. You can easily tell the story of your brand through many videos. Which in turn make for more engagement with your audience. People are most likely to watch a video than read a lengthy story.

When it comes to social media the shorter the better. Thirty seconds seems to be the sweet spot for most platforms. If you are looking to do a longer video, this will work to power product pages.

Videos also help to humanize your company by showing some behind the scenes. Try how your product is made, history of the company, or what made you want to make the product.

Podcasts

Podcasts are best for building trust in your company or product. They are also very good for long-form storytelling. Sitting down and interviewing the founder of your company can allow you to really get to know the people behind the product. Through long-form storytelling you can paint the picture for your audience, of you and your company.

Podcasts will allow you to connect with your audience through audio first storytelling. This allows your audience in by listening to your story.

This form will allow you to explore industry trends. Being able to discuss various trends at length can make for interesting content. Podcasts can allow you to share your customers’ stories.  How those stories are related to your product.

Social Media

Social media is a great content marketing tool. It works best for real-time engagement, building your community, and content amplification. By using social media, you are getting that engagement with customers in real-time. We can’t put our phones down. Why not use that to your advantage.  It’s a really good way to get that community of followers around you.  It is also one of the fastest ways to get your content out there.

Social media definitely encourages your audience to engage with you and your company. Like, love, sad, wow. These are quick ways to get your audience engaged with you.

By adding your company to many different social media you are getting more of you out there. It promotes cross-channel discovery. Many people are on many different social media platforms.

Infographics

Infographics are great for visualizing your data, shareability, and quick learning. By using this tool you can get your data out there in a fun and interesting way. When your audience understands your data they are more likely to share it and to learn quickly.

Infographics can help to turn complex data into an interesting visual. People would rather look at a visual breakdown of your data then try to decipher it in written form.

Using a survey in your content marketing is great for engagement. But using an Infographic will allow you to show the results of those survey is a better and more professional way.

Interactive Content

Interactive Content is a wonderful way to personalize the experience of your company. This will then make for more engaging content. When a customer feels like their experience is personal just to them they will remember this and will come back to engage with your company more.

By making your content interactive your customers will have a deeper engagement. They will gain more insight into how you and your company operate.

Interactive content will encourage your customers to actively participate in your company. It will make them feel like they are a part of your company and thus want to continue to engage.

Content Marketing can be overwhelming to start with, but with these ideas it should be a whole lot easier to use.

Sources: https://business.adobe.com/blog/basics/content-marketing, What is Content Marketing? A Beginners Guide